With a focus on sustainability, advocacy and wellness, these founders are paving their way in the industry, one social impact effort at a time
FOUNDER & CEO OF STONE ROAD
Founded in 2016 at the age of 23 by founder and CEO, Lex Corwin, Stone Road is a queer-led, family-run brand that is committed to harvesting and creating accessible, affordable cannabis products without sacrificing style. Through Stone Road, Lex is reimagining what affordable cannabis can look like with design-forward, sustainable packaging and avant-garde campaign imagery. Raised in New York City, Lex moved west for college and began working as the co-manager of a boutique, family-owned medical cannabis cooperative in Portland, OR. He cut his teeth in the legal cannabis space with roles in cultivation, manufacturing, and distribution while working towards his degree.
Lex has come a long way since those early days in Portland and has propelled Stone Road to becoming one of the fastest growing cannabis companies in both the California and Oklahoma markets, and just launched in Massachusetts this week. When he’s not running the brand from Stone Road’s Venice office, Lex is tending to Stone Road’s 57 acre, off-grid, biodynamic family farm in Nevada City, CA.
NIDHI LUCKY HANDA
FOUNDER & CEO OF LEUNE
As a WOC entrepreneur and cannabis consumer, Nidhi found herself dissatisfied with the options available to her and sought to create a brand that would appeal to a wider demographic, not just men and “super stoners.” Now hailed as a “Woman Breaking the Glass Ceiling in Weed” by Forbes and a “Woman of Weed” by High Times Magazine, Nidhi has dedicated her career to building a cannabis company that will raise industry standards for workplace culture, representation and social equity.
LEUNE is a mission-oriented California born lifestyle brand revolutionizing the cannabis industry through purpose driven and design forward plant products that meet the highest quality standards. Committed to bettering the cannabis industry, Leune has long term partnerships with The Last Prisoner Project and the Floret Coalition, as well as sponsoring Eaze Momentum.
MIMI LAM & DRUMMOND MUNRO
CO-FOUNDERS OF SUPERETTE
Since launching in 2019 Superette has made quick waves in the industry opening six shops and has newly acquired Canadian-based Cannoe, which will enable Superette’s continued expansion. Superette has won multiple awards for their brand identity and store design, and turning traditional cannabis retail on its head. Superette is French for mini supermarket and all of its shops pay homage to similarly familiar and nostalgic retail environments from diners, delis and bodegas, to flower shops, candy stores and subway newsstands and each location ingeniously adapts each new Superette location for the neighborhood it opens in, drawing influence from familiar brick and mortar environments to create hyperlocal, immersive retail experiences.